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Making a Difference, One Sponsorship at a Time
At the Extraco Events Center, we strive to make a difference, one Sponsorship at a time. Our mission is to produce events, entertainment and agricultural experiences at the premier multi-use facility while giving back through youth scholarships and a positive economic impact to Central Texas.

The Extraco Events Center is proud to have the greatest line-up of Sponsors. These loyal and dedicated supporters share in our common goal of making a difference with the youth of Central Texas. We award over $250,000 in scholarships annually. To date, more than $3.5 million overall has been committed in scholarships.

Although giving scholarships to the youth is extremely rewarding, we also understand the need to promote your business at the Extraco Events Center, home of the Heart O' Texas Fair & Rodeo, Central Texas' largest annual event. We provide this through annual advertising, activation, product branding, networking opportunities and much more. With over 500,000 attendees throughout the year, and the 238,000 attendees during the 11 day long Heart O' Texas Fair & Rodeo, it's the best fit for advertising in Central Texas. Additionally, studies show that consumers prefer businesses that support their community.

For more information on sponsorships and other promotional opportunities, please call the Sponsorship Department at 254-776-1660, or e-mail Melinda Adams at MAdams@HOTFair.com



Extraco Events Center Sponsors

GENCO Astound Hampton Inn & Suites Waco - South HEB Marco's Pizza Camp Fimfo Allen Samuels DCJRF Pilgrim's Aloft Waco Downtown Boot Barn Equine Performance Veterinarians Georges Raising Canes Rudy's BBQ SpringHill Suites Waco Woodway Whizzbangs Burgers ACE Fence & Supply Dairy Max
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